Behind the Bar, Beyond the Borders: Travel Stories of a Bartender
Travel stories from bartenders might sound like a cliché, but in reality they play a huge role in our professional growth. Travelling overseas for work is exciting, formative, and often eye-opening. It is not about partying from one city to the next – save that for the backpackers – but rather about engaging with different […]
Patrón’s “Censored Truth” Campaign: A Clever Marketing Rebellion
What’s Going On? Patrón’s latest “Censored Truth” campaign is turning heads across the globe — from bartenders to everyday tequila lovers. In July 2025, the brand, part of Bacardi’s portfolio, took regulatory limitations and turned them into a bold, guerrilla-style marketing moment. If you’ve seen billboards or social media posts with blacked-out text, you’ve seen […]
Beyond the Bar: The Tools of the Trade
One of the first things that catches the eye of guests entering a bar—and visiting bartenders with a curious gaze—is the gleam and array of tools behind the bar. The tools of the trade speak volumes about the bar’s style, attention to detail, and even its personality. From the common and well-known to the stylish […]
Beyond the Bar: How AI Is Stirring Up the Hospitality Industry
Speed, efficiency, and innovation — the holy trinity of any successful business model. In hospitality, these principles have long guided how we work, compete, and evolve. But now, something new is sitting at the bar with us: Artificial Intelligence. Yes, AI has entered our world — and it’s not just lurking in back-office spreadsheets or […]
Beyond the Bar: Diary of a Bartender
The challenges of being a bartender go far beyond the long shifts and late nights. It’s something that’s been weighing on me for years—a quiet, persistent feeling I’ve carried since the moment I stepped behind the bar. I have a sense that I’m not alone in this, and I’m sharing it now in the hope […]