Il Giorno (The Day) Cocktail Recipe
Products You Might Not Know About: Mazzura Aperitif Welcome to Products You Wouldn’t Know AboutA series that shines a spotlight on lesser-known gems. These are drinks that fly under many radars, but offer tons of creativity for bartenders and curious cocktail lovers at home. Mazzura Aperitif is one of those special bottles. Mazzura Aperitif Mazzura […]
A Night out with Maker’s Mark: Launching Star Hill Farm Whisky
A few weeks ago, I had the privilege of attending the launch of a brand-new whisky from Maker’s Mark, hosted at Half Acre in Melbourne. This hidden gem delivered the perfect setting: intimate, warm, and with a team that went above and beyond to look after dietary needs (huge thank you to the crew for […]
Patrón’s “Censored Truth” Campaign: A Clever Marketing Rebellion
What’s Going On? Patrón’s latest “Censored Truth” campaign is turning heads across the globe — from bartenders to everyday tequila lovers. In July 2025, the brand, part of Bacardi’s portfolio, took regulatory limitations and turned them into a bold, guerrilla-style marketing moment. If you’ve seen billboards or social media posts with blacked-out text, you’ve seen […]
23rd St Distillery Honors Lunar New Year with Year of the Snake Whisky
Refinement, elegance, and wisdom—the defining symbols of the Year of the Snake. These timeless qualities hold deep meaning in cultural traditions and personal journeys alike. To mark the 2025 Lunar New Year, 23rd St Distillery has unveiled a limited-edition Year of the Snake Whisky. A true masterpiece that blends artistry, heritage, and craftsmanship in a […]
Supasawa, Seriously Sour with Sweet Sustainability.
To continue our focus on sustainability, I’d like to introduce a product that has been gaining traction among experienced bartenders worldwide, and for good reason. Born in Belgium, in 2018, Supasawa quickly captured the attention of bartenders and operators locally, reaching over the years a distribution in over 50 countries around the globe. What is […]
Flor de Caña: A Sustainable Engineering Marvel
Located 10 km from the mighty San Cristóbal volcano and 10 km from the Pacific Ocean, Flor de Caña, which translates to “flower of cane,” is a fifth-generation family-owned rum producer focusing on sustainable practices with over 130 years of history!Five generations, folks! That’s incredible. Statistically, only 3 out of 10,000 family businesses make it […]