Patrón’s “Censored Truth” Campaign: A Clever Marketing Rebellion
What’s Going On? Patrón’s latest “Censored Truth” campaign is turning heads across the globe — from bartenders to everyday tequila lovers. In July 2025, the brand, part of Bacardi’s portfolio, took regulatory limitations and turned them into a bold, guerrilla-style marketing moment. If you’ve seen billboards or social media posts with blacked-out text, you’ve seen […]
Margaret
The Inspiration of the Classics For this cocktail recipe, we took inspiration from one of the most notorious classics: the Margarita. Its history is shrouded in mystery, with countless tales about its origin, allegedly taking inspiration from the Brandy Daisy by using tequila instead of grape distillate. The Daisy is a family of cocktails that […]
Carmen
The Inspiration Inspired by the notorious opera of Bizet, everyone has heard the “Toreador song” before at least once and if you haven’t yet you should definitely check it out!It is sung by the Toréador Escamillo as he enters in act 2 and describes various situations in the bullring, the cheering of the crowds and […]