Patrón’s “Censored Truth” Campaign: A Clever Marketing Rebellion

What’s Going On? Patrón’s latest “Censored Truth” campaign is turning heads across the globe — from bartenders to everyday tequila lovers. In July 2025, the brand, part of Bacardi’s portfolio, took regulatory limitations and turned them into a bold, guerrilla-style marketing moment. If you’ve seen billboards or social media posts with blacked-out text, you’ve seen […]